For years, commercial real estate (CRE) has followed a predictable formula: tenant demand = space = cash flow. But 2025 is rewriting that logic. Why? Because automation isn’t just about efficiency—it’s displacing labor and reconfiguring how, where, and why space gets used.

Virtual tours have been around for years. But as real estate marketing evolves in 2025, serious capital is flowing into augmented reality (AR) platforms that go beyond 360-degree renderings. Why? Because the most successful real estate sales environments today aren’t physical—they’re immersi